Proven Track Record.
I don’t sell hours; I sell outcomes. Below are selected case studies showing how Data-Driven UX Audits translate into revenue, retention, and efficiency for Fintech & SaaS leaders.
01
Increasing E-commerce Revenue by 63%
THE LEAK (Problem): Glam had traffic, but users were abandoning the cart at an alarming rate. The checkout flow was cluttered, confusing, and lacked trust signals.
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THE FIX (Solution): I audited the user journey and identified 12 friction points. We redesigned the checkout experience, simplified the form fields, and optimized the mobile responsiveness.
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THE RESULT
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+63% Increase in Sales within 3 months.
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Drastic reduction in cart abandonment.
02
Global Hospitality: Increasing User Satisfaction by 35% for Hyatt.
THE CHALLENGE: For a global brand like Hyatt, the digital experience must match the 5-star physical service. The existing user flows had friction points that lowered the perceived quality of service and frustrated high-value guests.
​THE FIX (Systemic Optimization): I applied a rigorous Heuristic Evaluation to the digital guest journey. By identifying and removing cognitive barriers in the interaction flow, we aligned the digital product with the brand's luxury standards.
THE RESULT
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+35% Increase in User Satisfaction Score.
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Enhanced brand perception across digital touchpoints.
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Streamlined interaction flows for international users.
03
Boosting User Retention by 25% for a High-Ticket Coaching Program.
THE LEAK (Problem): Users were engaging initially but dropping off after week 2. The content delivery platform was unintuitive, leading to user frustration and churn.
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THE FIX (Solution): I restructured the information architecture to create a linear, gamified progression system. We removed cognitive load, making it easier for users to consume content.
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THE RESULT
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+25% Customer Retention Rate.
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Increase in LTV (Lifetime Value) per user.
04
Building a Complete Digital Product from Scratch (Zero to One).
THE CHALLENGE: The Tri-State Warriors organization lacked a cohesive digital ecosystem to engage fans and manage team operations. They needed a robust platform built from the ground up, not a template.
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THE EXECUTION (End-to-End Ownership): Unlike typical siloed designers, I owned the entire product lifecycle.
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UX/UI: Designed high-fidelity wireframes focused on fan engagement.
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Development: Coded the frontend and managed the deployment.
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QA: Conducted rigorous testing across devices to ensure stability.​
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THE RESULT
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Successful Product Launch: Delivered a fully functional, custom-coded platform on time.
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Unified Brand Identity: Created a professional digital presence that rivals larger franchises.
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Scalable Architecture: Built a foundation ready for future feature expansion.