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I’m not an artist.
I’m an Engineer.
Most UX designers are focused on "delight" and aesthetics. My background is different.
As a Telecommunications Engineer, I view your product as a system. If a system has friction, it fails. If it fails, you lose revenue.
I honed my skills in the Banking Sector, managing UX for high-security, high-transaction environments where a single error can cost millions.
My Philosophy
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Data over Opinion: I don't care what "looks good." I care what converts.
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Speed over Perfection: We ship, we test, we iterate.
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Revenue First: Every pixel must justify its existence by adding to the bottom line.
​I don't just design screens.
I engineer growth for Fintech and SaaS companies ready to scale.
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